HHS OIG Updated Guidance on Use of Online Tracking Technologies

Published: 03/20/2024

Sources:
  • Department of Health and Human Services,
  • Health Insurance Portability and Accountability Act
Relevant To:
  • All Healthcare Organizations

The U.S. Department of Health and Human Services has issued revised guidance, “Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates” to remind regulated entities and the public that the use of online tracking technologies is subject to the Health Insurance Portability and Accountability Act of 1996 (HIPAA) Privacy, Security, and Breach Notification Rules (“HIPAA Rules”). These online tracking technologies, like Google Analytics or Meta Pixel, collect and analyze

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